How Not-For-Profits Can Secure Their Financial Future in the Wake of COVID-19

The coronavirus pandemic has exposed the shaky financial foundations of the not-for-profit (NFP) sector. But there is a way to create a more sustainable future, according to Menzies Foundation director Harvey Kalman.

The not-for-profit sector supports individuals, fosters communities, and champions Australia’s democratic society. But without a laser-like focus on finances, this crucial work isn’t sustainable.

The majority of NFPs expect to make a loss in the 2020-21 financial year after struggling through the pandemic, according to a recent Australian Institute of Company Directors (AICD) Not-for-Profit Study1. It continues a concerning longer-term trend: almost 40% of NFPs made a loss in the previous three years.

Historical profitability and budgeted expectations vs actual performance for FY20


Source: AICD 2020 Not-for-Profit Governance and Performance Study.

Regular fundraising will continue to play a central role for most NFPs. But better capital management remains a missed opportunity. It doesn’t have to be: with the right knowledge and strategy, NFPs can build up a capital base that can help produce sustainable income each year.

This is a journey we have been on at the Menzies Foundation, which I joined in late-2017 as a director and chair of the board’s audit and investment committee. During that time, we have strengthened and expanded our investment activities, which put us in a strong position to weather last year’s coronavirus downturn.

Three lessons we learned along the way can benefit other NFPs who are also facing similar challenges. 

Create greater alignment between the board and investment activities

The way a NFP manages its funds underpins its future, which is why there needs to be strong, direct alignment between the board and the organisation’s investment activities.

One of the reasons I was appointed to the Menzies Foundation board (along with treasurer Chris Butler who has since retired) was to bolster its financial acumen. Many NFPs acknowledge that this is an area where their boards can improve.

One of the first changes we made was to increase the number of non-executive directors on the eight-person investment committee from one to four.

We also expanded the committee’s remit to address audit and investment matters, which strengthened the link between the board, audit process, and investment outcomes. A new formal investment charter was adopted to set out the organisation’s strategic and financial goals.

These changes enhanced the board’s understanding of investment activities and began the process of aligning it with the organisation’s overall strategy.

Get specialist external financial advice

The financial landscape is now radically different in the wake of the coronavirus pandemic. A recovery is underway but the economic outlook remains uncertain. Interest rates are at historic lows – so-called ‘safe’ assets such as term deposits and government bonds won’t deliver the returns that NFPs need.

It takes a sophisticated approach to navigate this volatile environment and find the right balance between risk and return. Relying on board connections or knowledge isn’t enough.

The only way to achieve better financial outcomes is to appoint a good external asset consultant.

The Menzies Foundation appointed investment adviser Walsh Bay Partners to manage its portfolio with a total return focus in late-2017. They diversified our portfolio and began managing it with an absolute return objective that met our growth and income objectives.

Our $30 million portfolio is no longer overweight Australian equities and cash. It includes global equities, as well as investments such as private equity, infrastructure, property, and alternative assets that underpin long-term growth.

Walsh Bay’s advice also helped us maintain the course when it would have been easy to withdraw from the market through the recent downturn. Staying invested proved the right decision as markets rebounded strongly in the months ahead.

Impact investing can align with strategic purpose

Strong investment returns can do more than provide a sound future for a NFP’s activities. Investing can also align with its broader strategic purpose.

Impact investing aims to deliver financial returns as well as measurable social and environmental benefits. The sector remains in its infancy but is growing strongly.

The total value of impact investment products widely offered to Australian investors more than tripled to $19.9 billion from $5.7 billion over the two years ended December 31, 2019, according to the Responsible Investment Association of Australasia.2

Much of this growth has been driven by green bonds, which fund projects that have positive environmental benefits. Social bonds, which help the community through projects such as boosting more accessible housing, also playing a role.

The Menzies Foundation has recently been able to make some early forays into impact investing. We’ve invested in the Kilter Australian Farmlands Fund, which invests in southern Murray-Darling Basin farmland and water assets. This fund’s goal is to deliver attractive returns to investors by helping farming properties produce higher value crops while protecting the environment.

Investment such as these may not be the core of the Menzies Foundation investment portfolio, but where they can deliver an adequate return and overlap with our objectives, they make perfect sense.

Developing a deeper understanding and greater involvement in investments is crucial for NFPs to thrive in the current environment. Far from being the sole purview of major corporations, a sophisticated investment portfolio can help NFPs create a firm foundation for the future and continue to benefit those who are most in need.

Harvey Kalman chairs the Audit and Investment Committee of the Menzies Foundation, which helps foster greater leadership capabilities across society. He has held senior executive roles in financial services for more than 30 years, including at Equity Trustees.


[1] AICD 2020 Not-for-Profit Governance and Performance Study: The COVID-19 Edition. (2021, April 08). Retrieved from https://www.aicd.com.au/
[2] Impact Investing Australia Pre-Budget Submission 2021-22. https://impactinvestingaustralia.com/wp-content/uploads/2021/01/Impact-Investing-Australia-2021_22-Pre-Budget-Submission.pdf

Natasha Eskinja

Digital Communications Coordinator

Natasha is driven by a profound passion for both creativity and analytics, a synergy that fosters authentic storytelling in the digital realm with both innovation and integrity. 

Throughout her career, she has consistently integrated the overarching marketing and communications narrative with the emotional connections of audiences. She is currently pursuing a Certificate in Society and the Individual from Flinders University, furthering her exploration of human behaviour and the critical importance of connectedness between organisations, individuals, and communities.

LinkedIn | natasha.eskinja@menziesfoundation.org.au

Sarah Jenkins

Strategic Communications Manager

Sarah has more than 18 years’ experience in communications and marketing leadership across a range of sectors.

Communications strategy and organisational growth is a continuing theme in Sarah’s career. Most recently, she leads the development of a Leadership Movement, evaluated by Menzies Viral Co-efficient Model; a contribution to the NFP. 

Sarah’s early career centred around best practice in marketing and communications which later culminated into the establishment of her very own agency. This work extensively spanned across PR, traditional media, event management, strategy, digital marketing, graphic design and business development consultancy. 

In 2019, Sarah joined the lean and robust team at the Menzies Foundation. She has since crafted the Foundation’s narrative and communication strategy. The development of this strategic communications platform is essential for ‘movement building’ and requires a strong strategic, management and communication skills set. Sarah has brought so much to this important work, which sits at the forefront of communication practice. 

Sarah continues to contribute to the NFP sector through her commitment to Purpose; as she reflects on her own leadership, builds her own leadership capability and contributes to the greater good. 

LinkedIn | sarah.jenkins@menziesfoundation.org.au | 0401 880 071

Rohan Martyres

Director, Strategy and Partnerships

Rohan has 15 years’ experience in facilitating cross-sector collaborations to address complex social and health challenges.  He has worked with the World Economic Forum in Australia, led an international conflict resolution field team in Nepal, and directed a 10-year £40m initiative to reduce health inequity in London.

Most recently, Rohan was Major Grants Development Manager at the Ian Potter Foundation.  He refined the foundation’s major grants strategy, and co-developed a series of large scale initiatives, including joint philanthropic-government funding for a new national organization to support place-based approaches across Australia.

Rohan has held several non-executive roles, including with an international NGO and with London Funders, the peak body of independent foundations in London.  He holds several qualifications including a graduate degree in innovation and strategy from the Judge Business School, University of Cambridge.

When Rohan isn’t exploring Melbourne’s creeks with his partner and 6yo daughter, he’s working on his currently weak Australian accent (after 15 years in the UK).

LinkedIn | rohan.martyres@menziesfoundation.org.au | 0404 505 954

Trudy Morrison

Operations Manager

A marketing and communications specialist with over 20 years experience in government, corporate and consumer marketing, Trudy brings her adaptive and organisational project management skills to the Menzies Foundation team. 

With a BA degree in Public Relations, Trudy began her career with the City of Melbourne and in magazine publishing, before moving into marketing communications consulting. She has worked in strategic marketing leadership roles with retail brands and enjoys juggling many projects and tasks simultaneously. Her skills were further enhanced when managing her own communications business representing industries across private education, financial services, aviation, government and the health industry. 

Trudy is passionate about leadership and all people being encouraged to reach their full potential through research and educational initiatives and opportunities throughout Australia. A skilled and accomplished writer and editor Trudy is enthusiastic about bringing her variety of skills to the Menzies Foundation team. 

LinkedIn | trudy.morrison@menziesfoundation.org.au | 0402 361 878

Liz Gillies

Chief Executive Officer

Liz Gillies has had over 25 years experience in a range of fields focused on initiatives for social impact. She has held roles in multiple sectors and academia.

In 2018, Liz was appointed CEO of the Menzies Foundation which aspires to build a leadership movement that supports Australians to pivot to purpose, build their leadership capability and contribute to the ‘greater good’.

Liz joined the Melbourne Business School in 2009 and was instrumental in establishing the Asia Pacific Social Impact Centre (APSIC) and The Centre for Ethical Leadership. In November 2011 she was appointed as research fellow to lead a partnership focused on strategic philanthropy which culminated in the release of the reports: Philanthropy: Towards a Better Practice Model (2018) and the Philanthropy: The Continued Journey to Real Impact and better Practice (2021).

Liz has extensive governance experience, having served on the Board of the Publish Galleries Association of Victoria, Social Firms Australia, Uniting Care Community Options, United Way Australia and the Development Committee of the Towards a Just Society Foundation. She is currently on the Philanthropy Reference Group of Barmal Bijiril and a Director of Philanthropy Australia.

LinkedIn | liz.gillies@menziesfoundation.org.au | 0416 112 703

Natasha Eskinja

Digital Communications Coordinator

Natasha is driven by a profound passion for both creativity and analytics, a synergy that fosters authentic storytelling in the digital realm with both innovation and integrity. 

Throughout her career, she has consistently integrated the overarching marketing and communications narrative with the emotional connections of audiences. She is currently pursuing a Certificate in Society and the Individual from Flinders University, furthering her exploration of human behaviour and the critical importance of connectedness between organisations, individuals, and communities.