Leadership and cybernetic skills for leading change

Through disrupting the idea of who is a leader, and re-thinking how we identify differing goals and values in a system, we now introduce a series of cybernetics principles that will allow us to translate these themes into skills for leading change:

  • Feedback
  • Connections
  • (Perspective) Plurality
  • Synergy

Cybernetic principle: Feedback

Central Idea: In order to achieve our purpose, we need to understand the impact of interventions. This is achieved through identifying and managing the impacts of feedback.

“Feedback” is a common term now, but it is less than a century old as a term in English. Before the 1940s, “feedback” as a word was rare, and related primarily to feeding back in electrical systems. It is now a term that is taken for granted. We ask for feedback on our work, and give it to staff during performance interviews. It has become a central idea in agile
methodology and rapid prototyping. It is worth stopping and considering what feedback is, and how it helps us navigate the world.

Feedback in the development of technology has been a central process in designing more autonomous self-regulating systems. From the governors in early steam engine technology to control systems now present in today’s cyber-physical systems, feedback is ever-present. Systems that are AIenabled learn through feedback loops and input of new data, with the addition of complex statistical time series methods and different varieties of neural network algorithms.

Cybernetics teaches us that understanding either technological feedback, or interactive human-to-human forms of feedback in isolation is insufficient in today’s world. Those seeking to create positive change will need to take into consideration feedback loops between human and technological facets of systems, as well as environmental feedback from local and global contexts.

Cybernetic principle: Connections

Central Idea: The relationships between things are more important than the things themselves.

One of the more exciting developments in algorithmic decision-making is graph database technology (GDT). In GDT the connections are more important than the object itself. This supports semantic search and a whole range of ways we can understand complex data. The learnings in this technical field have application in how humans interact with each other and with actors in natural and human-made systems.

In organisations or other communities of people, how individual actors respond to stimuli in the system is more about the system than the individual. This concept, a key component of cybernetics, is central in the works of French poststructuralists who focus on the power of networks and relationality between things other than humans. If we look back further still, it is a centuries and millennia old key concept in Indigenous and Eastern philosophies, where acting based on interconnectedness, relationality, reciprocity and responsibility to relationships in systems that humans are a part is key.

Taking the lens that organisations are goal-oriented complex adaptive systems, which are interconnected with a range of other systems, a helpful frame for leading change is to understand relationships, as well as identify and act on what connections need to be promoted, sustained and renewed.

Cybernetic principle: (Perspective) Plurality

Central Idea: System definition is a contested process where deciding on system boundaries and goals is a cultural and political act. Navigating ‘boundary’ work and making decisions on definitions of ‘systems of interest’ is a core leadership need for the 21st century.

Leading change in complex systems has long had to deal with ambiguity, uncertainty and conflict. In such messy situations, embracing multiple perspectives is necessary. Over the past 50 years, research in operational research, anthropology, political science and application of decision theory in a range of organisational, cultural and political contexts has developed to explore the identification of differing values, beliefs and preferences linked to decisions for managing the dynamics of complex systems.

The concept of boundaries is core to leading change in complex systems. Skills for leading change include:

  • boundary judging — deciding the edges of the system is difficult, once you see everything as connected. We need to know how to create systems of interest so that we can observe behaviours and drive desired actions without becoming overwhelmed by complexity;
  • identifying and using boundary objects — objects (including conceptual ones) that are sufficiently ill-defined or have many different definitions for different groups of people can be used to enable discussion and interaction across worldviews.. By focusing attention on a boundary object we can bring people together around something of common interest and develop helpful conversations even where the parties are not aware that they mean a completely different thing when they use the same words; and
  • boundary spanning — boundaries exist everywhere and are frequently taken for granted, until someone steps across them. Spanning boundaries is the action of working across different systems (whether they be organisations, sectors, disciplines, or any number of other types of boundary) to create additional connections, opportunities for communication, and innovation in the broader system of interest.

Cybernetic principle: Synergy

Synergy is the interaction between the goals of the individual and the goals of the group. High synergy groups have strong alignment between these goals and the overarching system purpose. These groups achieve more.

Ruth Benedict (American Anthropologist, 1887-1948) took the word ‘synergy’ from biological sciences and applied it to human societies.25 She inspired a number of others, including early cyberneticians like Margaret Mead, who in turn inspired Warren Bennis. He writes: “The more I learned, the more I realized that the usual way of looking at groups and leadership, as separate phenomena, was no longer adequate. The most exciting groups – the ones […] that shook the world – resulted from a mutually respectful marriage between an able leader and an assemblage of extraordinary people.”

Through synergy, the people in the group providing the skills for leading change will likely shift as the focus on different goals and actions adjust dynamically over time. Synergy also allows a collective memory to be constructed and accessed over time to allow for creative synthesis at opportune moments in the dynamic shifts of the complex adaptive systems the group is working with. This also relates to new work in generative versus exploitative leadership. As Ariella Helfgott describes, we need to move systems towards generative rather than exploitative processes throughout their configurations, which raises new questions for ethics and what organisational changes and can be enacted to achieve these.

Stay tuned, next up in this series of extracts, we will bring you – Leadership is a condition of an organisation, not an individual.

Natasha Eskinja

Digital Communications Coordinator

Natasha is driven by a profound passion for both creativity and analytics, a synergy that fosters authentic storytelling in the digital realm with both innovation and integrity. 

Throughout her career, she has consistently integrated the overarching marketing and communications narrative with the emotional connections of audiences. She is currently pursuing a Certificate in Society and the Individual from Flinders University, furthering her exploration of human behaviour and the critical importance of connectedness between organisations, individuals, and communities.

LinkedIn | natasha.eskinja@menziesfoundation.org.au

Sarah Jenkins

Strategic Communications Manager

Sarah has more than 18 years’ experience in communications and marketing leadership across a range of sectors.

Communications strategy and organisational growth is a continuing theme in Sarah’s career. Most recently, she leads the development of a Leadership Movement, evaluated by Menzies Viral Co-efficient Model; a contribution to the NFP. 

Sarah’s early career centred around best practice in marketing and communications which later culminated into the establishment of her very own agency. This work extensively spanned across PR, traditional media, event management, strategy, digital marketing, graphic design and business development consultancy. 

In 2019, Sarah joined the lean and robust team at the Menzies Foundation. She has since crafted the Foundation’s narrative and communication strategy. The development of this strategic communications platform is essential for ‘movement building’ and requires a strong strategic, management and communication skills set. Sarah has brought so much to this important work, which sits at the forefront of communication practice. 

Sarah continues to contribute to the NFP sector through her commitment to Purpose; as she reflects on her own leadership, builds her own leadership capability and contributes to the greater good. 

LinkedIn | sarah.jenkins@menziesfoundation.org.au | 0401 880 071

Rohan Martyres

Director, Strategy and Partnerships

Rohan has 15 years’ experience in facilitating cross-sector collaborations to address complex social and health challenges.  He has worked with the World Economic Forum in Australia, led an international conflict resolution field team in Nepal, and directed a 10-year £40m initiative to reduce health inequity in London.

Most recently, Rohan was Major Grants Development Manager at the Ian Potter Foundation.  He refined the foundation’s major grants strategy, and co-developed a series of large scale initiatives, including joint philanthropic-government funding for a new national organization to support place-based approaches across Australia.

Rohan has held several non-executive roles, including with an international NGO and with London Funders, the peak body of independent foundations in London.  He holds several qualifications including a graduate degree in innovation and strategy from the Judge Business School, University of Cambridge.

When Rohan isn’t exploring Melbourne’s creeks with his partner and 6yo daughter, he’s working on his currently weak Australian accent (after 15 years in the UK).

LinkedIn | rohan.martyres@menziesfoundation.org.au | 0404 505 954

Trudy Morrison

Operations Manager

A marketing and communications specialist with over 20 years experience in government, corporate and consumer marketing, Trudy brings her adaptive and organisational project management skills to the Menzies Foundation team. 

With a BA degree in Public Relations, Trudy began her career with the City of Melbourne and in magazine publishing, before moving into marketing communications consulting. She has worked in strategic marketing leadership roles with retail brands and enjoys juggling many projects and tasks simultaneously. Her skills were further enhanced when managing her own communications business representing industries across private education, financial services, aviation, government and the health industry. 

Trudy is passionate about leadership and all people being encouraged to reach their full potential through research and educational initiatives and opportunities throughout Australia. A skilled and accomplished writer and editor Trudy is enthusiastic about bringing her variety of skills to the Menzies Foundation team. 

LinkedIn | trudy.morrison@menziesfoundation.org.au | 0402 361 878

Liz Gillies

Chief Executive Officer

Liz Gillies has had over 25 years experience in a range of fields focused on initiatives for social impact. She has held roles in multiple sectors and academia.

In 2018, Liz was appointed CEO of the Menzies Foundation which aspires to build a leadership movement that supports Australians to pivot to purpose, build their leadership capability and contribute to the ‘greater good’.

Liz joined the Melbourne Business School in 2009 and was instrumental in establishing the Asia Pacific Social Impact Centre (APSIC) and The Centre for Ethical Leadership. In November 2011 she was appointed as research fellow to lead a partnership focused on strategic philanthropy which culminated in the release of the reports: Philanthropy: Towards a Better Practice Model (2018) and the Philanthropy: The Continued Journey to Real Impact and better Practice (2021).

Liz has extensive governance experience, having served on the Board of the Publish Galleries Association of Victoria, Social Firms Australia, Uniting Care Community Options, United Way Australia and the Development Committee of the Towards a Just Society Foundation. She is currently on the Philanthropy Reference Group of Barmal Bijiril and a Director of Philanthropy Australia.

LinkedIn | liz.gillies@menziesfoundation.org.au | 0416 112 703

Natasha Eskinja

Digital Communications Coordinator

Natasha is driven by a profound passion for both creativity and analytics, a synergy that fosters authentic storytelling in the digital realm with both innovation and integrity. 

Throughout her career, she has consistently integrated the overarching marketing and communications narrative with the emotional connections of audiences. She is currently pursuing a Certificate in Society and the Individual from Flinders University, furthering her exploration of human behaviour and the critical importance of connectedness between organisations, individuals, and communities.