The Imperative of Field Building for Equitable Systems Change: What Funders Need to Know

*Article written by Lija Farnham for AVPN; original can be found here

Co-authors: Elizabeth Gillies (Menzies Foundation), Nadir Shams (Skoll Foundation

The phrase “the world is on fire” used to be a figure of speech – a shorthanded way to describe multiple urgent threats unfolding simultaneously in a community, a country, or around the world. Today, when much of the world quite literally is on fire, it’s hard for those of us who want to be a part of solving our collective challenges to know what to do first. When everything feels like an emergency, how do we build resiliency for the future?

We believe one of the highest leverage ways philanthropic funders can prepare for the future is to support the critical yet unseen work of field building for equitable systems change. In June, at the AVPN Global Conference, we had the opportunity to host a session that also included Yanni Peng of the Narada Foundation and Neera Nundy of Dasra to share more about our research and experience on this topic and discuss the implications for philanthropy in Asia and globally. Find the session recording here on YouTube.

Field building is a coalition-based approach to changing systems to realise equitable and durable outcomes at scale. Field building efforts that Bridgespan studied and that the Menzies and Skoll foundations fund are led by nerve-centre-like organisations we call “field catalysts” and “systems orchestrators.” While many people wouldn’t recognize the names of these organisations, they are doing the essential behind-the-scenes work of building connection and cohesion in the fields they work in rallying the coalitions they build behind a shared agenda. This involves bringing together myriad actors from civil society, research groups, community organisations, government, philanthropy, and more.   

Most philanthropists focus on improving outcomes by building capacity one organisation at a time. However, a research by The Bridgespan Group has found that field catalysts or systems orchestrators strengthen multiple organisations simultaneously by ensuring everyone is in the same boat, rowing together. This is precisely how we ensure the systems that support us are transformed to more effectively respond to emergent threats, while sustaining focus on longer-term goals for equitable population-level impact like the SDGs.

Take a big complex problem like climate change. The Skoll Foundation’s partner AMAN (Alliance of Indigenous Peoples of the Archipelago) is focused on land rights for Indigenous peoples in Indonesia, who have been shown to be more effective stewards of the land, with less deforestation on IPLC managed lands than otherwise protected lands. They practise multiple approaches including influencing policy that supports Indigenous communities; supporting sustainable land use for Indigenous land; and sustaining the cultural identity of Indigenous communities. AMAN has an organiser’s mindset and has elevated 2200 communities working across all these issues out of their individual siloes to work toward a common agenda.

Philanthropy’s own siloes create blind spots, as well. Many have funding segregated by subject matter – so a portfolio on health over here and one on education over there with different staffs and different strategies. That’s in part why Neera Nundy, Managing Partner at Dasra, an NGO in India, launched an effort focusing on adolescence. “Because for an adolescent girl to be empowered, she needs to be supported in multiple ways,” she said. The 10 to 19 Dasra Adolescents Collaborative is a platform that unites funders, social organisations, experts, and government actors. The outcomes it supports – like delaying the age of marriage and pregnancy, keeping girls in school, and helping them with life skills and employment – require multiple actors working together across health, education and more.

In China, the field of philanthropy itself is emergent and that’s why the Narada Foundation has been working on building the capacity and knowledge of this powerful young sector. Narada’s CEO Yanni Peng says making funders smarter and pushing the development of this emergent “third sector” is their priority and mission. 

Given that field catalysts or systems orchestrators are such a critical piece of the systems change puzzle, you may wonder why you haven’t heard more (or anything) about them. That’s partly because they are, by design, behind the scenes operators. The Menzies Foundation invests in leadership initiatives and has seen firsthand the distinct leadership required for field building efforts to succeed. Leaders of field catalysts or systems orchestrators keep a low profile because they know the work isn’t about drawing attention to the catalyst – it’s about bringing people together to collaboratively solve a complex, systemic problem. That requires egos being checked at the door. This work is hard. It requires people who can see the system and all its threads and build the engine that drives a shared agenda. And it requires constant listening and evolution to meet the needs of a field, particularly in a turbulent period. That is a unique skillset. 

At the AVPN conference, one audience member in our session asked why foundations find it difficult to invest in field catalysts or systems orchestrators, noting from his own work how incredibly high leverage these organisations are.

Our hope is that the increasing understanding of just how critical field catalysts or systems orchestrators are will lead to more funders not only supporting them but supporting them in the ways they need to be supported – without strings attached. Field building doesn’t lend itself to philanthropy’s usual metrics for success and the skills required to lead this work need to be nurtured. Field building requires removing the lens of past roles to see the field from a different altitude, and we would suggest shifting the way funders view systems change work requires a similar casting aside of old lenses and approaches.  

As a funder, it’s tempting to focus on the fire burning in front of us. To stay in your lane and stick with what you know. However, in a time of turbulence around the world, we also need to transform the systems we all rely on – health, education, infrastructure, and more – to sustain our societies during that turbulence so we have the stamina to not only fight the fires but prevent them and build the inclusive and prosperous future we all want to see. 

Reach out to us to learn more about the Field Building for Equitable Systems Change initiative: Lija Farnham (lija.farnham@bridgespan.org); Elizabeth Gillies (liz.gillies@menziesfoundation.org.au); Nadir Shams (nshams@skoll.org

Natasha Eskinja

Digital Communications Coordinator

Natasha is driven by a profound passion for both creativity and analytics, a synergy that fosters authentic storytelling in the digital realm with both innovation and integrity. 

Throughout her career, she has consistently integrated the overarching marketing and communications narrative with the emotional connections of audiences. She is currently pursuing a Certificate in Society and the Individual from Flinders University, furthering her exploration of human behaviour and the critical importance of connectedness between organisations, individuals, and communities.

LinkedIn | natasha.eskinja@menziesfoundation.org.au

Sarah Jenkins

Strategic Communications Manager

Sarah has more than 18 years’ experience in communications and marketing leadership across a range of sectors.

Communications strategy and organisational growth is a continuing theme in Sarah’s career. Most recently, she leads the development of a Leadership Movement, evaluated by Menzies Viral Co-efficient Model; a contribution to the NFP. 

Sarah’s early career centred around best practice in marketing and communications which later culminated into the establishment of her very own agency. This work extensively spanned across PR, traditional media, event management, strategy, digital marketing, graphic design and business development consultancy. 

In 2019, Sarah joined the lean and robust team at the Menzies Foundation. She has since crafted the Foundation’s narrative and communication strategy. The development of this strategic communications platform is essential for ‘movement building’ and requires a strong strategic, management and communication skills set. Sarah has brought so much to this important work, which sits at the forefront of communication practice. 

Sarah continues to contribute to the NFP sector through her commitment to Purpose; as she reflects on her own leadership, builds her own leadership capability and contributes to the greater good. 

LinkedIn | sarah.jenkins@menziesfoundation.org.au | 0401 880 071

Rohan Martyres

Director, Strategy and Partnerships

Rohan has 15 years’ experience in facilitating cross-sector collaborations to address complex social and health challenges.  He has worked with the World Economic Forum in Australia, led an international conflict resolution field team in Nepal, and directed a 10-year £40m initiative to reduce health inequity in London.

Most recently, Rohan was Major Grants Development Manager at the Ian Potter Foundation.  He refined the foundation’s major grants strategy, and co-developed a series of large scale initiatives, including joint philanthropic-government funding for a new national organization to support place-based approaches across Australia.

Rohan has held several non-executive roles, including with an international NGO and with London Funders, the peak body of independent foundations in London.  He holds several qualifications including a graduate degree in innovation and strategy from the Judge Business School, University of Cambridge.

When Rohan isn’t exploring Melbourne’s creeks with his partner and 6yo daughter, he’s working on his currently weak Australian accent (after 15 years in the UK).

LinkedIn | rohan.martyres@menziesfoundation.org.au | 0404 505 954

Trudy Morrison

Operations Manager

A marketing and communications specialist with over 20 years experience in government, corporate and consumer marketing, Trudy brings her adaptive and organisational project management skills to the Menzies Foundation team. 

With a BA degree in Public Relations, Trudy began her career with the City of Melbourne and in magazine publishing, before moving into marketing communications consulting. She has worked in strategic marketing leadership roles with retail brands and enjoys juggling many projects and tasks simultaneously. Her skills were further enhanced when managing her own communications business representing industries across private education, financial services, aviation, government and the health industry. 

Trudy is passionate about leadership and all people being encouraged to reach their full potential through research and educational initiatives and opportunities throughout Australia. A skilled and accomplished writer and editor Trudy is enthusiastic about bringing her variety of skills to the Menzies Foundation team. 

LinkedIn | trudy.morrison@menziesfoundation.org.au | 0402 361 878

Liz Gillies

Chief Executive Officer

Liz Gillies has had over 25 years experience in a range of fields focused on initiatives for social impact. She has held roles in multiple sectors and academia.

In 2018, Liz was appointed CEO of the Menzies Foundation which aspires to build a leadership movement that supports Australians to pivot to purpose, build their leadership capability and contribute to the ‘greater good’.

Liz joined the Melbourne Business School in 2009 and was instrumental in establishing the Asia Pacific Social Impact Centre (APSIC) and The Centre for Ethical Leadership. In November 2011 she was appointed as research fellow to lead a partnership focused on strategic philanthropy which culminated in the release of the reports: Philanthropy: Towards a Better Practice Model (2018) and the Philanthropy: The Continued Journey to Real Impact and better Practice (2021).

Liz has extensive governance experience, having served on the Board of the Publish Galleries Association of Victoria, Social Firms Australia, Uniting Care Community Options, United Way Australia and the Development Committee of the Towards a Just Society Foundation. She is currently on the Philanthropy Reference Group of Barmal Bijiril and a Director of Philanthropy Australia.

LinkedIn | liz.gillies@menziesfoundation.org.au | 0416 112 703

Natasha Eskinja

Digital Communications Coordinator

Natasha is driven by a profound passion for both creativity and analytics, a synergy that fosters authentic storytelling in the digital realm with both innovation and integrity. 

Throughout her career, she has consistently integrated the overarching marketing and communications narrative with the emotional connections of audiences. She is currently pursuing a Certificate in Society and the Individual from Flinders University, furthering her exploration of human behaviour and the critical importance of connectedness between organisations, individuals, and communities.