Governing AI – From Compliance to Competence

By Sarah Jenkins, Menzies Leadership Foundation

AI will not replace leaders — but leaders who cannot govern AI responsibly will be replaced by those who can. 

Artificial intelligence is reshaping societies, economies and institutions faster than most leaders can absorb. From automated decision-making to personalised learning systems, AI is now embedded in everyday life. Yet as its influence grows, so does public concern about transparency, fairness and accountability. 

In 2025, the real question is no longer whether organisations should use AI — but whether they can govern it well. 

Australia is entering a new chapter of AI maturity. With the Government’s Safe and Responsible AI framework, national governance standards emerging through CSIRO, and global regulation accelerating, organisations must move beyond early experimentation into a state of competence

Compliance is important. But competence — ethical literacy, oversight, transparency and stewardship — is what will determine trust. 

Australia Moves From Guidance to Guardrails 

In 2024–2025, Australia made its most significant shift in AI policy to date. The Federal Government released Safe and Responsible AI in Australia, setting out a roadmap for emerging guardrails, strengthened governance expectations, and potential mandatory requirements for high-risk AI systems. 
🔗 https://www.industry.gov.au/publications/safe-and-responsible-ai 

The policy signals several priorities: 
  • Protecting Australians from harmful AI outcomes 
  • Increasing transparency for automated decisions 
  • Encouraging sector-specific standards 
  • Building national capability in AI assurance 
  • Aligning with global regulatory movements 

Alongside this, the CSIRO National AI Centre published a practical AI Governance Playbook and maturity framework, offering concrete tools for boards and executives. 

From a rights perspective, the Australian Human Rights Commission’s Human Rights & Technology Report remains foundational, clarifying the ethical risks of AI and advocating for safeguards against discrimination. 

The Office of the Australian Information Commissioner (OAIC) has also expanded its guidance on automated decision-making and privacy-protective AI design. 

Although Australia has not yet introduced an AI Act equivalent to the EU’s, the global context matters. With the EU AI Act now in force, and ISO/IEC 42001 establishing the world’s first AI management system standard, Australia is rapidly aligning with international expectations. 

The message is clear: 
AI governance is no longer optional — it is a leadership responsibility. 

Why AI Governance Matters 

AI systems can scale impact quickly — both positive and negative. Without governance, biased or incomplete training data can lead to unfair decisions in hiring, lending, healthcare and public services. 

Governance matters because: 

  • AI decisions affect real people. 
  • Opaque systems erode trust. 
  • Unregulated deployment carries ethical, legal and reputational risk. 
  • Communities expect transparency, appeal pathways and accountability. 

Leaders must ensure AI enhances — not harms — human dignity. 

Leadership Across Levels 

At the individual level 

Leaders must cultivate AI literacy. This includes understanding: 

  • What training data and assumptions underpin a model 
  • How algorithmic bias emerges 
  • When human-in-the-loop oversight is required 
  • The ethical implications of automation 

Literacy is not about coding — it’s about judgment, questioning and responsibility. 

At the organisational level 

Australian organisations must embed governance structures that are aligned with the national direction and global standards. This includes: 

  • Establishing AI governance committees or ethics boards 
  • Conducting algorithmic impact and transparency assessments 
  • Creating documentation and audit trails 
  • Ensuring meaningful human oversight of high-risk systems 
  • Publishing clear explanations for automated decisions 

These practices strengthen trust with employees, customers and communities. 

At the system and community level 

Governments, regulators, civic groups and industry must collaborate on shared guardrails. This includes public registers for high-risk AI, community consultation on major deployments, and investments in digital literacy. 

AI governance is not just a technical challenge — it is a social contract. 

Governance in Motion 
  • Australian public sector 
    Agencies trialling the Algorithmic Transparency Standard are building trust by explaining how automated decisions are made and providing citizens with appeal mechanisms. 
  • Local banks and insurers 
    Financial institutions are exploring AI ethics boards and independent audits to ensure fairness in credit scoring and risk assessment. 
  • Health and social services 
    Hospitals adopting AI-enabled diagnostics are embedding clinical oversight to prevent automation bias. 
  • Education and training providers 
    Institutions are developing internal guidelines to ensure AI tutors and predictive systems support — rather than replace — human educators. 

These examples show governance isn’t bureaucracy; it’s modern risk management.  

What Leaders Can Do 

Build competence, not just compliance 

Leaders must understand AI’s risks and potential — not just rely on technical teams. 

Create accountability loops 

Clear roles for monitoring, escalation and audit. 

Embed ethics in design 

Use diverse teams, lived-experience input, and scenario testing to identify harms. 

Communicate transparently 

Explain what the AI does, why it is being used, and what its limits are. 

Invest in national capability 

Participate in industry working groups, contribute to standards development, and support workforce training in AI literacy. 

Risks of Ignoring AI Governance 

When organisations adopt AI without governance, they risk: 

  • Biased outcomes that harm vulnerable communities 
  • Erosion of public trust 
  • Damage to organisational legitimacy 
  • Legal exposure under privacy or discrimination law 
  • Strategic misalignment through overreliance on flawed automation 

AI without governance is not innovation — it is vulnerability. 

Synthesis: Competence Is the New Currency of Trust 

Australia stands at a pivotal moment. As global standards evolve and domestic guardrails strengthen, leaders must step beyond experimentation into responsible stewardship. 

Competence in AI governance — not hype, not speed — will determine which organisations earn trust and which lose it. 

This is not a technical challenge. It is a leadership challenge. 

Series Overview 

This article is part of Leadership in 2025 – A Shared Responsibility, a thought-leadership series authored by Sarah Jenkins at the Menzies Leadership Foundation. Drawing on global research and local insights, the series explores how leadership is evolving across individuals, organisations, communities, and systems. From trust and grievance to AI governance, human sustainability, and the future of work, each piece unpacks the challenges and opportunities shaping leadership in an age of complexity.

Australia’s move from guidance to guardrails marks a pivotal shift in what responsible leadership now requires. As AI systems shape decisions that affect people’s lives, leaders must move beyond experimentation and into stewardship — building capability, embedding oversight, and ensuring transparency becomes a norm, not an afterthought.

The leaders who will earn trust in this next chapter are those who approach AI with clarity, curiosity and accountability. Those who recognise that governance is not bureaucracy, but protection — of dignity, of fairness, of institutional legitimacy.

If you are committed to leading with this standard of care and competence, we invite you to stay connected with the Menzies Leadership Foundation. Join a community shaping the guardrails that will define Australia’s future.

Natasha Eskinja

Digital Communications Coordinator

Natasha is driven by a profound passion for both creativity and analytics, a synergy that fosters authentic storytelling in the digital realm with both innovation and integrity. 

Throughout her career, she has consistently integrated the overarching marketing and communications narrative with the emotional connections of audiences. She is currently pursuing a Certificate in Society and the Individual from Flinders University, furthering her exploration of human behaviour and the critical importance of connectedness between organisations, individuals, and communities.

LinkedIn | natasha.eskinja@menziesfoundation.org.au

Sarah Jenkins

Strategic Communications Manager

Sarah has more than 18 years’ experience in communications and marketing leadership across a range of sectors.

Communications strategy and organisational growth is a continuing theme in Sarah’s career. Most recently, she leads the development of a Leadership Movement, evaluated by Menzies Viral Co-efficient Model; a contribution to the NFP. 

Sarah’s early career centred around best practice in marketing and communications which later culminated into the establishment of her very own agency. This work extensively spanned across PR, traditional media, event management, strategy, digital marketing, graphic design and business development consultancy. 

In 2019, Sarah joined the lean and robust team at the Menzies Foundation. She has since crafted the Foundation’s narrative and communication strategy. The development of this strategic communications platform is essential for ‘movement building’ and requires a strong strategic, management and communication skills set. Sarah has brought so much to this important work, which sits at the forefront of communication practice. 

Sarah continues to contribute to the NFP sector through her commitment to Purpose; as she reflects on her own leadership, builds her own leadership capability and contributes to the greater good. 

LinkedIn | sarah.jenkins@menziesfoundation.org.au | 0401 880 071

Rohan Martyres

Director, Strategy and Partnerships

Rohan has 15 years’ experience in facilitating cross-sector collaborations to address complex social and health challenges.  He has worked with the World Economic Forum in Australia, led an international conflict resolution field team in Nepal, and directed a 10-year £40m initiative to reduce health inequity in London.

Most recently, Rohan was Major Grants Development Manager at the Ian Potter Foundation.  He refined the foundation’s major grants strategy, and co-developed a series of large scale initiatives, including joint philanthropic-government funding for a new national organization to support place-based approaches across Australia.

Rohan has held several non-executive roles, including with an international NGO and with London Funders, the peak body of independent foundations in London.  He holds several qualifications including a graduate degree in innovation and strategy from the Judge Business School, University of Cambridge.

When Rohan isn’t exploring Melbourne’s creeks with his partner and 6yo daughter, he’s working on his currently weak Australian accent (after 15 years in the UK).

LinkedIn | rohan.martyres@menziesfoundation.org.au | 0404 505 954

Trudy Morrison

Operations Manager

A marketing and communications specialist with over 20 years experience in government, corporate and consumer marketing, Trudy brings her adaptive and organisational project management skills to the Menzies Foundation team. 

With a BA degree in Public Relations, Trudy began her career with the City of Melbourne and in magazine publishing, before moving into marketing communications consulting. She has worked in strategic marketing leadership roles with retail brands and enjoys juggling many projects and tasks simultaneously. Her skills were further enhanced when managing her own communications business representing industries across private education, financial services, aviation, government and the health industry. 

Trudy is passionate about leadership and all people being encouraged to reach their full potential through research and educational initiatives and opportunities throughout Australia. A skilled and accomplished writer and editor Trudy is enthusiastic about bringing her variety of skills to the Menzies Foundation team. 

LinkedIn | trudy.morrison@menziesfoundation.org.au | 0402 361 878

Liz Gillies

Chief Executive Officer

Liz Gillies has had over 25 years experience in a range of fields focused on initiatives for social impact. She has held roles in multiple sectors and academia.

In 2018, Liz was appointed CEO of the Menzies Foundation which aspires to build a leadership movement that supports Australians to pivot to purpose, build their leadership capability and contribute to the ‘greater good’.

Liz joined the Melbourne Business School in 2009 and was instrumental in establishing the Asia Pacific Social Impact Centre (APSIC) and The Centre for Ethical Leadership. In November 2011 she was appointed as research fellow to lead a partnership focused on strategic philanthropy which culminated in the release of the reports: Philanthropy: Towards a Better Practice Model (2018) and the Philanthropy: The Continued Journey to Real Impact and better Practice (2021).

Liz has extensive governance experience, having served on the Board of the Publish Galleries Association of Victoria, Social Firms Australia, Uniting Care Community Options, United Way Australia and the Development Committee of the Towards a Just Society Foundation. She is currently on the Philanthropy Reference Group of Barmal Bijiril and a Director of Philanthropy Australia.

LinkedIn | liz.gillies@menziesfoundation.org.au | 0416 112 703

Natasha Eskinja

Digital Communications Coordinator

Natasha is driven by a profound passion for both creativity and analytics, a synergy that fosters authentic storytelling in the digital realm with both innovation and integrity. 

Throughout her career, she has consistently integrated the overarching marketing and communications narrative with the emotional connections of audiences. She is currently pursuing a Certificate in Society and the Individual from Flinders University, furthering her exploration of human behaviour and the critical importance of connectedness between organisations, individuals, and communities.