Championing Trusted Voices – Why Local News Matters More Than Ever

In a media landscape increasingly shaped by algorithmic feeds, misinformation, and declining trust, the role of independent, community-rooted journalism has never been more vital. That’s why the Menzies Leadership Foundation is proud to support the Local and Independent News Association (LINA) through a matched funding contribution to their 2025 national fundraising initiative.

LINA represents a growing network of over 170 local newsrooms, many of them emerging in Australia’s so-called “news deserts” providing critical information in moments of crisis, environmental upheaval, elections and local civic debate. These outlets are often the first responders in public discourse, shining a light on stories that would otherwise go untold.

The Foundation’s support will commission around 25 original pieces of journalism by both emerging and established writers. More than just content, this initiative is about capability: participating newsrooms are also being equipped with the tools and training to run digital fundraising campaigns and develop long-term, reader-supported revenue models. It’s a step toward building resilience in an industry undergoing profound transformation.

“Leadership today must show up in places we haven’t always thought to look. Local newsrooms are not only informing communities—they are building the conditions for trust, accountability, and civic resilience. By supporting LINA, we’re investing in the leadership that sustains democracy at its most immediate and human level.” — Liz Gillies, CEO, Menzies Leadership Foundation

This collaboration speaks directly to the Foundation’s commitment to supporting leadership that protects and renews the systems underpinning our democracy. Journalism is one of those systems, an essential one. At its best, it challenges power, informs citizens and holds a mirror up to society. We believe that leadership is not just found in boardrooms or parliaments, it’s also found in small-town editors, freelance writers and citizen contributors – those who take responsibility for telling the truth, even when the structures to support them are fragile and so, supporting LINA is, in part, about strengthening those structures.

 

As platforms shift and policy frameworks evolve, we must continue to back those who are doing the difficult work of rebuilding trust from the ground up. Independent journalism is a form of leadership, and leadership, now more than ever, must be local, inclusive and resilient.

Independent journalism reminds us that leadership isn’t always in boardrooms — sometimes it’s in newsrooms, asking hard questions and telling stories that matter.

Through our support of LINA, we’re investing in local, inclusive, and resilient leadership — the kind that strengthens democracy from the ground up.

Because rebuilding trust takes more than good intentions. It takes action.

So what kind of leadership are we choosing to elevate — and where will it lead us?

Natasha Eskinja

Digital Communications Coordinator

Natasha is driven by a profound passion for both creativity and analytics, a synergy that fosters authentic storytelling in the digital realm with both innovation and integrity. 

Throughout her career, she has consistently integrated the overarching marketing and communications narrative with the emotional connections of audiences. She is currently pursuing a Certificate in Society and the Individual from Flinders University, furthering her exploration of human behaviour and the critical importance of connectedness between organisations, individuals, and communities.

LinkedIn | natasha.eskinja@menziesfoundation.org.au

Sarah Jenkins

Strategic Communications Manager

Sarah has more than 18 years’ experience in communications and marketing leadership across a range of sectors.

Communications strategy and organisational growth is a continuing theme in Sarah’s career. Most recently, she leads the development of a Leadership Movement, evaluated by Menzies Viral Co-efficient Model; a contribution to the NFP. 

Sarah’s early career centred around best practice in marketing and communications which later culminated into the establishment of her very own agency. This work extensively spanned across PR, traditional media, event management, strategy, digital marketing, graphic design and business development consultancy. 

In 2019, Sarah joined the lean and robust team at the Menzies Foundation. She has since crafted the Foundation’s narrative and communication strategy. The development of this strategic communications platform is essential for ‘movement building’ and requires a strong strategic, management and communication skills set. Sarah has brought so much to this important work, which sits at the forefront of communication practice. 

Sarah continues to contribute to the NFP sector through her commitment to Purpose; as she reflects on her own leadership, builds her own leadership capability and contributes to the greater good. 

LinkedIn | sarah.jenkins@menziesfoundation.org.au | 0401 880 071

Rohan Martyres

Director, Strategy and Partnerships

Rohan has 15 years’ experience in facilitating cross-sector collaborations to address complex social and health challenges.  He has worked with the World Economic Forum in Australia, led an international conflict resolution field team in Nepal, and directed a 10-year £40m initiative to reduce health inequity in London.

Most recently, Rohan was Major Grants Development Manager at the Ian Potter Foundation.  He refined the foundation’s major grants strategy, and co-developed a series of large scale initiatives, including joint philanthropic-government funding for a new national organization to support place-based approaches across Australia.

Rohan has held several non-executive roles, including with an international NGO and with London Funders, the peak body of independent foundations in London.  He holds several qualifications including a graduate degree in innovation and strategy from the Judge Business School, University of Cambridge.

When Rohan isn’t exploring Melbourne’s creeks with his partner and 6yo daughter, he’s working on his currently weak Australian accent (after 15 years in the UK).

LinkedIn | rohan.martyres@menziesfoundation.org.au | 0404 505 954

Trudy Morrison

Operations Manager

A marketing and communications specialist with over 20 years experience in government, corporate and consumer marketing, Trudy brings her adaptive and organisational project management skills to the Menzies Foundation team. 

With a BA degree in Public Relations, Trudy began her career with the City of Melbourne and in magazine publishing, before moving into marketing communications consulting. She has worked in strategic marketing leadership roles with retail brands and enjoys juggling many projects and tasks simultaneously. Her skills were further enhanced when managing her own communications business representing industries across private education, financial services, aviation, government and the health industry. 

Trudy is passionate about leadership and all people being encouraged to reach their full potential through research and educational initiatives and opportunities throughout Australia. A skilled and accomplished writer and editor Trudy is enthusiastic about bringing her variety of skills to the Menzies Foundation team. 

LinkedIn | trudy.morrison@menziesfoundation.org.au | 0402 361 878

Liz Gillies

Chief Executive Officer

Liz Gillies has had over 25 years experience in a range of fields focused on initiatives for social impact. She has held roles in multiple sectors and academia.

In 2018, Liz was appointed CEO of the Menzies Foundation which aspires to build a leadership movement that supports Australians to pivot to purpose, build their leadership capability and contribute to the ‘greater good’.

Liz joined the Melbourne Business School in 2009 and was instrumental in establishing the Asia Pacific Social Impact Centre (APSIC) and The Centre for Ethical Leadership. In November 2011 she was appointed as research fellow to lead a partnership focused on strategic philanthropy which culminated in the release of the reports: Philanthropy: Towards a Better Practice Model (2018) and the Philanthropy: The Continued Journey to Real Impact and better Practice (2021).

Liz has extensive governance experience, having served on the Board of the Publish Galleries Association of Victoria, Social Firms Australia, Uniting Care Community Options, United Way Australia and the Development Committee of the Towards a Just Society Foundation. She is currently on the Philanthropy Reference Group of Barmal Bijiril and a Director of Philanthropy Australia.

LinkedIn | liz.gillies@menziesfoundation.org.au | 0416 112 703

Natasha Eskinja

Digital Communications Coordinator

Natasha is driven by a profound passion for both creativity and analytics, a synergy that fosters authentic storytelling in the digital realm with both innovation and integrity. 

Throughout her career, she has consistently integrated the overarching marketing and communications narrative with the emotional connections of audiences. She is currently pursuing a Certificate in Society and the Individual from Flinders University, furthering her exploration of human behaviour and the critical importance of connectedness between organisations, individuals, and communities.